Coles is facing a major court battle, accused by the consumer watchdog of misleading shoppers with so-called “Down Down” discounts.
The Australian Competition and Consumer Commission alleges the supermarket temporarily raised prices on hundreds of products, before promoting them as price drops, a claim Coles denies.
So what does the law say about discounting practices like this, and what could be at stake?
Image: Image from Shutterstock
Produced By: Moemina Shukur
Featured In Story: Professor Jeannie Paterson – University of Melbourne
First aired on The Wire, Tuesday 17 February 2026