Two Thirds of Young Aussie Men are Engaging with Masculinity Influencers

New data from the Movember Institute of Men’s Health reveals that two thirds of young Australian men are consuming masculinity influencer content.

A survey of 3000 men aged 16 to 25 found that social media targeting men’s needs is gaining traction.

The Wire’s Marlena Holdernesse spoke to report co-author and Movember Research Fellow Dr Krista Fisher about what this means for young men’s health and relationships.

Image: Image: Shutterstock – PeopleImages.com – Yuri A

Produced By: Marlena Holdernesse

Featured In Story: Dr Krista Fisher, Young Men’s Health Research Fellow at Movember

First aired on The Wire, Friday 25 April 2025