New campaign highlights harmful gender stereotypes in Australian ads

Women’s Health Victoria has launched a new campaign under their Shequal initiative, hoping to highlight and challenge harmful gender stereotypes in advertising

The video titled ‘Commercial Breakdown,’ features well-known comedians Alex Lee and Lewis Garnham, who call out the harmful messages in recent Australian ads, and the social impact they can have.

To watch the campaign video, visit

Image: Image Credit: Women’s Health Victoria (2024) shEqual [Website] Women’s Health Victoria, Melbourne. Available from:

Produced By: Mary-Kate Hannagan

Featured In Story: Lauren Zappa – Manager of Gender Equity and Capacity Building at Women’s Health Victoria

First aired on The Wire, Monday 1 July 2024